DJB Watches is an independent company not affiliated with any watch manufacturer or distributor. Rolex is a registered trademark of Rolex Watch U.S.A. and Rolex International. The application of custom accessories will void the watch manufacturer's original warranty and would preclude factory service. DJB Watches only customizes trademarked timepieces upon the individual client's request. The purchase of a customized timepiece from DJB Watches is a two step process. First, the original timepiece must be purchased and then in a separate, second transaction DJB Watches can apply custom accessories (diamonds, dials, bezels, and bracelets) to your timepiece. Rolex prohibits their authorized dealers from selling online and discounting from Rolex mandated retail prices. If you wish to pay full retail price for your Rolex Watch please call 1-800-367-6539 or visit www.rolex.com to find your local authorized Rolex dealership.