Rolex Watches Internationally Certified

After finalizing the the newfound brand identity of The Rolex Watch Company, Wilsdorf set out to certify the accuracy of his watches. He submitted his watches to the School of Horology (study of timekeeping) and this resulted in a Rolex Watch being the first wristwatch to be a chronograph with certification. This would not be the last watch from Rolex to have certification by a long shot; only four years would pass before another Rolex Watch was awarded the “Class A Certificate of Precision” from the Kew Observatory in England. It was a certification that guaranteed the accuracy of Rolex Watches under a variety of trying conditions.

These new certifications would help set the bar for all of his new product line. Wilsdorf decided that all Rolex watches would satisfy three conditions: accuracy, self-winding, and reliability. All Rolex watches would also have Official Timing Certifications; which meant the watch passed Rolex’s own battery of rigorous testing. This guarantee of accuracy and durability was the catalyst to the popularity of Rolex Watches; the brand name would start appearing on all parts of their watches.

It was in November of 1915 when the Wilsdorf & Davis Ltd. Company officially took up their trademarked name and became The Rolex Watch Company Ltd. The following wars (including World War I) created a huge demand for reliable and durable wristwatches from soldiers and The Rolex Watch Company was right there to supply it. While once thought to be feminine accessories, the popularity of wristwatches among soldiers squashed this thought forever. In the year of 1925, Rolex Watches would official take up the crown logo, that is still known today, and would rise in popularity after an extensive advertising campaign funded by Wilsdorf.